Fred Herzog: Photographs
Photography will never achieve the same approval as painting, sculptures and installation do posses in the art world. This is what we discussed with the art photography collector Arthur de Ganay, two weeks ago. Too realistic, too close to our day by day experience and perception, it seems that we consider those things as art that we maybe only understand by heart or unconsciousness.
Whether you do agree or not, there was a time where photography would suffer from even less acceptance then today.
We write the earlies 1950s, when classic black-and-white photography was undisputed in the art world, but artistic color photography was out of the question, leaving them to amateurs and family photography. Until the photographer Fred Herzog appeared on stage. The later so called „pioneer of color photography“ developed a profound visual sensibility for the ostensibly inconsequential. He would stroll Vancouver’s streets, supermarkets, gas stations, bars, urban and natural landscapes and turned them into art. An art that would visualize the highs and lows of the (North) American dream and on the same time would revolutionize established viewing habits and existing orthodoxies.