Fred Herzog. Pioneer Of Color Photography

Photography Exhibition 

Fred Herzog. Pioneer Of Color Photography

c/o Berlin is opening tonight the first German exhibition of 40 photographs by Fred Herzog. The artist is well known for his profound visual sensibility for the ostensibly inconsequential. The exhibition is part of the fourth European month of Photography Berlin 2010.

Fred Herzog: Banff Meatateria, 1955

Fred Herzog: Photographs

Photography will never achieve the same approval as painting, sculptures and installation do posses in the art world. This is what we discussed with the art photography collector Arthur de Ganay, two weeks ago. Too realistic, too close to our day by day experience and perception, it seems that we consider those things as art that we maybe only understand by heart or unconsciousness.

Fred Herzog: Man with Bandage, 1968

Fred Herzog: Mexico City, 1963

Fred Herzog: Mexico City, 1963

Fred Herzog: Foot of Main, 1968

Fred Herzog: Foot of Main, 1968

Whether you do agree or not, there was a time where photography would suffer from even less acceptance then today.

We write the earlies 1950s, when classic black-and-white photography was undisputed in the art world, but artistic color photography was out of the question, leaving them to amateurs and family photography. Until the photographer Fred Herzog appeared on stage. The later so called „pioneer of color photography“ developed a profound visual sensibility for the ostensibly inconsequential. He would stroll Vancouver’s streets, supermarkets, gas stations, bars, urban and natural landscapes and turned them into art. An art that would visualize the highs and lows of the (North) American dream and on the same time would revolutionize established viewing habits and existing orthodoxies.

Tonight, c/o Berlin presents the first German exhibition of 40 photographs by Fred Herzog. His master works are on display during the fourth European month of Photography Berlin 2010.

Fred Herzog Victoria-1967Fred Herzog. San Francisco. 1962